Sasha Laferte is ZappiStore's Head of Content. She’s written for a wide range of marketing and tech publications including Content Marketing Institute, Convince and Convert, LinkedIn Marketing Solutions, Salesforce, and HubSpot. Her experience spans writing for marketing software companies to creating viral content for Wenner Media (the parent company of Rolling Stone and Us Weekly). Sasha enjoys marketing, tech, travel, fitness, sushi, and her cat. Sasha has a BA in Writing, Literature and Publishing from Emerson College in Boston, MA.